Client:City Index Ltd.
Date:16 April, 2015
City Index is a global trading company with strong London roots, and over the past 30 years has built a reputation on its heritage. In more recent years however, the company started to lose its identity, relevance and ability to react to fast changing markets. It lacked direction and, importantly, an emotional connection with its customers. It was time to reinvigorate the brand DNA and restore the core values, ambition, stability, resilience and flexibility.